Lauren Northrup

(née  Winans)

I’ve been conducting original research for over a decade, with the last 5 years spent in market and UX research. My passion is in designing research to uncover complex human behavior and perceptions, as well as communicating research findings in a compelling way to drive decision-making. In my current role at Instagram, I’m a mixed-methods researcher pulling from a variety of methodologies.

My research career began in academia as a formal semanticist. My academic work focuses on understanding how languages encode meaning—specifically the mechanisms used in language to signal a speaker’s source evidence and expectations about the future of a discourse.

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