Lauren Northrup
(née Winans)
I’ve been conducting original research for over a decade, with the last 5 years spent in market and UX research. My passion is in designing research to uncover complex human behavior and perceptions, as well as communicating research findings in a compelling way to drive decision-making. In my current role at Instagram, I’m a mixed-methods researcher pulling from a variety of methodologies.
My research career began in academia as a formal semanticist. My academic work focuses on understanding how languages encode meaning—specifically the mechanisms used in language to signal a speaker’s source evidence and expectations about the future of a discourse.
Want to learn more?
- Lauren's linguistics blog
- FAQ for those interested in UX Research
- I regularly hold office hours for Linguists who are interested in UX Research. Email me if you’re interested in a chat